Hua Er Jie Jian Wen·2025-09-29 20:57Core Insights - OpenAI has launched an instant checkout feature allowing users to purchase items directly through ChatGPT, aiming to create new revenue streams and potentially reshape the e-commerce landscape [1][6] - The feature is currently available to U.S. users of ChatGPT Plus, Pro, and free versions, with plans to expand to multi-item carts and additional regions in the future [1][5] Group 1: Business Model and Revenue Generation - OpenAI will charge fees for transactions completed through ChatGPT, although these fees will not affect the purchase price for users [6] - The instant checkout feature is designed to convert ChatGPT's large user engagement into commercial transactions, with over 7 million weekly active users reported in August, many of whom are interested in shopping [3][6] Group 2: Partnerships and Market Impact - OpenAI has partnered with Etsy and Shopify, enabling U.S. users to buy single items directly from Etsy sellers within the ChatGPT interface [1][5] - Following the announcement, Etsy's stock surged nearly 16%, while Shopify's stock rose over 6%, indicating positive market sentiment towards the new feature [1] Group 3: User Experience and Technology - The instant checkout feature allows for a seamless shopping experience without redirecting users to merchant websites, enhancing user convenience [5] - OpenAI's technology framework for this feature was developed in collaboration with payment company Stripe, which also supports ChatGPT's subscription services [7][8] Group 4: Future Developments - OpenAI plans to open-source the framework to help merchants integrate the feature more quickly and explore various use cases beyond e-commerce [8] - The integration of ChatGPT into platforms like Etsy and Shopify presents a significant opportunity for these e-commerce platforms to reach a vast pool of potential consumers [8]