Core Insights - Chinese smartphone brands have gained significant market share in Indonesia, with four out of the top five brands being Chinese, accounting for nearly 70% of the market [1][8] - Vivo has established a strong presence in Indonesia with nearly 50 million users and has built a local manufacturing facility since 2016, enhancing its service network [2][3] Market Strategy - Vivo's strategy includes extensive local manufacturing, with approximately 14,000 sales and service points and nearly 130 after-sales service centers across Indonesia [2] - The company has introduced various customer service initiatives, such as free repairs and quick service options, to enhance customer satisfaction [2] Cultural Integration - Vivo has successfully integrated local cultural elements into its products, launching limited edition models that resonate with Indonesian consumers [3] - The company has optimized its products for local preferences, particularly in photography features, which has led to strong brand loyalty among young consumers [3] Technological Advancements - Vivo's manufacturing facility in Indonesia features advanced automation, with over 50% automation coverage and a production rate of one complete phone every 11.4 seconds [4] - The company employs rigorous quality control measures, including over 200 testing procedures to ensure product reliability in Indonesia's climate [4] Sustainability Efforts - Vivo's production processes emphasize sustainability, achieving significant reductions in water and energy consumption, as well as CO2 emissions [5] - The factory has implemented eco-friendly practices, such as using recyclable packaging materials, contributing to Indonesia's sustainable development goals [5] Local Talent Development - Vivo has established a comprehensive training system for local employees, with over 96% of its workforce being local talent [7] - The company collaborates with local suppliers to enhance the local supply chain, achieving a 35% localization rate for components [7] Industry Impact - Chinese smartphone brands, including Xiaomi and OPPO, have also made significant investments in local production, contributing to job creation and local industry growth [8] - The collaboration between Chinese companies and Indonesian industries is seen as a model for mutual benefit and economic development [8]
vivo印尼公司助力当地产业链绿色、协同发展 印尼合作伙伴表示——“期待与中国企业深化合作,实现互利共赢”(第一现场)
Ren Min Ri Bao·2025-09-29 21:53