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激发消费市场潜能 首发经济政策“上新”可期

Group 1 - The core viewpoint of the articles emphasizes the importance of developing the "first launch economy" to meet consumer demand for upgraded consumption and to stimulate market potential [1][2][4] - The "first launch economy" is thriving across China, with significant numbers of new stores being established in major cities, indicating strong resilience and potential in the consumer market [2][3] - New consumption models such as "first launch economy," "self-indulgent consumption," and "emotional consumption" are emerging, providing crucial support for boosting domestic demand and consumption [2][3] Group 2 - The integration of "IP + consumption" trends with the "first launch economy" is creating new commercial value, as evidenced by successful case studies like Joy City, which reported substantial sales growth from IP launches [3] - Policies are expected to support the "first launch economy" by focusing on infrastructure and scene construction, promoting digital integration, and nurturing both international and local brands [5][6] - Local governments are implementing targeted measures to support the "first launch economy," including financial incentives for hosting launch events and establishing new stores [6][7] Group 3 - Financial support is identified as a key driver for the "first launch economy," with suggestions for tax incentives and simplified approval processes to assist innovative consumer enterprises [7]