买车你会选厂家直营吗？

Core Viewpoint - The traditional car purchasing experience in China is being transformed by the rise of direct sales models, where manufacturers sell vehicles directly to consumers, enhancing transparency and convenience in the buying process [3][5][7]. Group 1: Changes in Sales Channels - The shift towards direct sales models is evident as both domestic and joint venture brands explore new retail formats, moving away from traditional 4S dealerships to urban experience centers [3][5]. - Consumers are increasingly using mobile apps and official websites to place orders, simplifying the purchasing process and eliminating the need for negotiation [5][6]. - Direct sales stores are being established in city centers, allowing consumers to conveniently explore vehicles while shopping [3][5]. Group 2: Advantages of Direct Sales Model - The direct sales model offers price transparency and a standardized purchasing experience, addressing the inconsistencies found in traditional dealership pricing [7][9]. - Manufacturers can directly control pricing, service quality, and brand image, leading to improved customer engagement and loyalty [7][9]. - The rise of digital tools enables manufacturers to connect directly with consumers, reducing reliance on traditional dealership networks [9][10]. Group 3: Transformation of Dealerships - Dealerships are evolving from sales-focused entities to service providers, offering support in areas such as test drives and customer service [11][12]. - The profitability of dealerships is shifting from sales commissions to service-based revenue models, reflecting the changing dynamics in the automotive retail landscape [11][12]. - The coexistence of direct sales and authorized dealership models is anticipated, creating a complementary ecosystem that balances transparency with traditional service offerings [12].