2 1 Shi Ji Jing Ji Bao Dao·2025-09-29 23:16Core Insights - The launch of the Li Auto i6, priced at 249,800 yuan, is seen as a critical move for the company after three months of declining sales, with a promotional price of 239,800 yuan during the initial sales period [1][2] - The i6 has garnered significant attention, with over 100,000 users expressing interest prior to its launch, indicating strong market demand [1][3] - The company aims to deliver 45,000 to 50,000 units of the i6 by the end of the year, with production ramping up in the coming months [2][5] Product Details - The i6 features a range of 720 km, a length of 4.95 meters, and a wheelbase of 3 meters, surpassing the Tesla Model Y in size while being 13,700 yuan cheaper [1][6] - The vehicle comes standard with rear-wheel drive, air suspension, VLA, and a refrigerator [1] Sales Strategy - Li Auto has adopted a new sales strategy by skipping the pre-order phase and allowing customers a 7-day window to decide on their purchase after the launch [1][4] - The company has set a target to sell 9,000 to 10,000 units of the i6 monthly after stabilizing its sales [5][10] Production Capacity - The production plan for the i6 includes 7,000 units available in September, with an increase to 13,000 units in October, and projections of 23,000 and 25,000 units in November and December, respectively [2][5] - The company is facing supply chain challenges but is actively seeking to increase production capacity [2][10] Market Positioning - The decision to focus on the i6 and i8 models reflects a strategic shift in response to market demand, with the company eliminating the i7 model to streamline its offerings [6][10] - The company aims to capture a larger market share in the electric vehicle segment by targeting a broader consumer base with the i6 and i8 [10]