不下雪的大湾区，建起全球最大室内滑雪场

Core Insights - The article highlights the rapid development of indoor skiing facilities in the Greater Bay Area, particularly the opening of the world's largest indoor ski resort, Qianhai Ice and Snow World, which has seen immediate popularity and high ticket sales [2][3][4]. Industry Overview - The Greater Bay Area is experiencing a surge in indoor skiing facilities, with Qianhai Ice and Snow World being the latest addition, boasting the largest scale and vertical drop among its competitors [6][11]. - The indoor skiing market is expanding, with a reported 79 indoor ski resorts in China, a 33.9% increase from the previous season, indicating a growing interest in winter sports among southern residents [11]. Company Developments - Qianhai Ice and Snow World opened on September 29, 2023, and achieved record ticket sales, with all tickets sold out on its opening day [4][8]. - The facility covers a total area of approximately 100,000 square meters, featuring five professional ski slopes and a maximum vertical drop of 83 meters, surpassing the previous largest indoor ski resort in South China [6][7]. - The pricing strategy for Qianhai Ice and Snow World is higher than its competitor in Guangzhou, with ticket prices starting at 348 RMB for a three-hour session, reflecting its premium positioning in the market [8]. Market Potential - The National Sports Administration estimates that the nationwide ski resort consumption will reach 78.613 billion RMB in the 2024-2025 season, with a year-on-year growth of 12.88% [9]. - The facility aims to create a comprehensive entertainment complex, integrating sports and leisure, which is expected to drive additional revenue from surrounding businesses such as hotels and retail [9][10]. Regional Impact - The opening of Qianhai Ice and Snow World is expected to attract not only local residents but also tourists from Hong Kong and Southeast Asia, enhancing the region's appeal as a winter sports destination [12]. - The facility has established direct transportation links for Hong Kong residents, facilitating easier access and potentially increasing visitor numbers [12].