Hu Xiu·2025-09-29 23:46Core Viewpoint - The Munich Auto Show, one of the world's most prestigious auto exhibitions, is often misunderstood as a gateway for Chinese manufacturers to enter the European market, while in reality, the entrenched arrogance of the European automotive market remains unchallenged [1][3][6]. Group 1: European Market Dynamics - The historical arrogance of the European automotive industry is rooted in its industrial revolution and colonial expansion, which has not dissipated despite attempts at modernization [4][6]. - The European automotive market is experiencing significant layoffs and overcapacity in electric vehicle factories, indicating that the push for electrification is not yielding the expected results [6][7]. - The presence of Chinese battery manufacturers at the show highlights the dominance of the "ternary lithium" battery technology, but challenges remain for lithium iron phosphate batteries to penetrate the European market [12][13]. Group 2: Chinese Companies at the Show - Many Chinese manufacturers and suppliers mistakenly view the Munich Auto Show as a platform to gain visibility in Europe, but the actual engagement with European stakeholders is minimal [2][8][22]. - The exhibition space and style of Chinese companies starkly contrast with local European firms, reflecting a disconnect in understanding the European market [10][29]. - Some Chinese companies, like BYD, have adopted a more strategic approach by focusing on networking with European political and business leaders rather than solely showcasing products [35][36]. Group 3: Challenges Faced by Chinese Manufacturers - The lack of genuine engagement and understanding of European consumer preferences among many Chinese manufacturers leads to poor reception and ineffective marketing strategies [72][120]. - The overall scale of the Munich Auto Show is significantly smaller compared to other global exhibitions, limiting the exposure for lesser-known companies [29][30]. - The cultural and operational differences between Chinese and European companies create barriers that hinder successful market entry for many Chinese firms [9][101]. Group 4: Technological Landscape - European Tier 1 suppliers like Bosch and Mobileye continue to dominate the intelligent driving technology market, while many Chinese companies struggle to compete at this level [74][78]. - The slow progress in the deployment of charging infrastructure in Europe reflects broader inefficiencies within the region's automotive ecosystem [15][16]. - The emergence of UK and US AI startups at the show indicates a shift in focus towards innovative technologies, contrasting with the stagnation observed among some European firms [95][96].