华西证券：三季度时尚黄金珠宝品牌有望保持同店、开店双增长

Core Viewpoint - The report from Huaxi Securities indicates that gold prices have maintained a high level of fluctuation in July and August, with a gradual improvement in terminal sales of gold and jewelry due to a low base from the previous year. [1] Group 1: Market Performance - In July and August, retail sales of gold and jewelry products in large-scale enterprises increased by 8.2% and 16.8% year-on-year, respectively. [1] - September saw gold prices entering an upward cycle again, leading to a reduction in consumer wait times for purchases. [1] Group 2: Industry Trends - September is a crucial period for gold and jewelry brand ordering meetings, coinciding with the traditional sales peak season. [1] - Positive terminal sales performance in July and August is expected to encourage franchisees to stock up actively. [1] Group 3: Company Strategies - Gold and jewelry companies are enhancing brand competitiveness through craftsmanship and product innovation. [1] - In the third quarter, fashion gold and jewelry brands are anticipated to achieve growth in both same-store sales and new store openings, while traditional gold and jewelry brands are expected to show improvement in same-store sales compared to the second quarter. [1]