Market Overview - The Chinese real estate market has shown signs of recovery since the policy meeting on September 26, 2022, aimed at stabilizing the market, with core cities experiencing better sales performance and an increase in second-hand housing transactions [1][2][4] - However, the momentum of recovery has weakened since the second quarter, and the market remains in a phase of stabilization [1][5] - The State Council reiterated the need for strong measures to consolidate the stabilization of the real estate market in August, leading to policy optimizations in major cities like Beijing, Shanghai, and Shenzhen, which slightly improved the market in September [1][10] Sales Performance - In the first eight months of 2025, the national new housing sales area was 570 million square meters, a year-on-year decrease of 4.7%, with sales revenue at 5.5 trillion yuan, down 7.3% [4][39] - The sales of existing homes continued to outperform new homes, with existing home sales accounting for 35.4% of total sales in the first eight months, showing a year-on-year increase of 11.7% [4][7] - In key cities, the transaction volume of second-hand homes increased by approximately 9% year-on-year in the first three quarters, with notable growth in cities like Shenzhen and Shanghai [7][10] Policy Adjustments - Major cities have implemented policy adjustments to stimulate demand, including easing purchase restrictions and optimizing loan conditions [10][55] - The policies in Beijing and Shanghai have allowed for unlimited purchases outside core areas for eligible families, while Shenzhen has significantly reduced purchase restrictions in non-core areas [10][55] - The government has also focused on activating demand through various measures, including increasing housing subsidies for families with multiple children [54][57] Land Supply and Demand - In the first three quarters of 2025, the land transfer revenue in 300 cities increased by about 13% year-on-year, although the area of land sold decreased by 9% [22][36] - The average premium rate for land transactions has decreased, indicating a cautious approach from developers amid ongoing market adjustments [29][36] - The focus of land acquisition remains on core cities, with developers showing strong interest in high-quality land parcels [22][32] Investment Trends - Real estate development investment in the first eight months of 2025 was 6 trillion yuan, down 12.9% year-on-year, indicating continued pressure on short-term investments [39][43] - The funding for real estate development companies has also decreased, with total funds down 8% year-on-year, reflecting ongoing financial challenges in the sector [42][43] - Major developers are increasingly focusing on cities with higher sales certainty, leading to intensified competition for land in these areas [35][36]
新房市场整体平稳,二手房市场持续“以价换量”
3 6 Ke·2025-09-30 01:32