“i茅台”上线即时配送：10公里内30分钟达，覆盖两款核心产品

Core Insights - Guizhou Moutai's digital marketing platform "i Moutai" has officially upgraded its services by introducing "instant delivery" alongside existing delivery options [1] - The instant delivery service allows consumers within a 10-kilometer radius of select stores to receive orders in as fast as 30 minutes, initially covering specific Moutai products [1] - The launch of this service is part of a broader strategy to enhance customer experience and operational efficiency, aligning with recent market research conducted by Moutai management [1][2] Group 1 - The "i Moutai" platform is a crucial part of Guizhou Moutai's "4+6" channel ecosystem, achieving over 60 billion yuan in sales and surpassing 76 million registered users by May this year [1] - The instant delivery service is designed to meet the high time sensitivity of consumers in scenarios such as family gatherings and business gifting [1] - Recent market research across 16 provinces has led to a consensus among Moutai management and distributors on the need for customer, scenario, and service transformations [1] Group 2 - Moutai's product strategy has been closely aligned with the capabilities of the "i Moutai" platform, launching several new products through this channel this year [2] - The implementation of instant delivery is seen as a practical application of Moutai's service transformation and terminal innovation strategies, aimed at enhancing consumer experience and driving sales [2] - Future expansion of the instant delivery service to more product categories is expected to strengthen "i Moutai's" market perception and user service capabilities, providing solid support for Moutai's marketing efforts [2]