“北京礼物”主题店亮相首都机场、大兴机场

Core Viewpoint - The opening of five "Beijing Gift" themed stores at Beijing Capital International Airport and Beijing Daxing International Airport aims to enhance the cultural experience for travelers and expand the market for Beijing's cultural products [1] Group 1: Store Locations and Coverage - The "Beijing Gift" themed stores are strategically located to cover key passenger flow areas, ensuring accessibility for both domestic and international travelers [1] - Three stores are situated in the Capital Airport's T3 terminal, while two are located in Daxing Airport, including areas for public access and international departures [1] Group 2: Product Offering and Brand Strategy - The stores feature a variety of officially certified cultural products that represent Beijing's cultural characteristics [1] - The merchandise includes over a hundred selected items from two major cultural brands, "Jingxi Gift" and "Xingli Encounter," which incorporate aviation elements and cultural imprints of the capital [1] - The "Beijing Gift" brand is expected to leverage its influence and platform advantages to reach a broader audience and diversify its revenue channels [1]