击败胡歌、蔡徐坤，夺冠的良子能否靠抽象助虎扑逆袭？

Core Viewpoint - The unexpected victory of a food blogger, Liangzi, in the second Hupu Male God Contest highlights a shift in user preferences towards authenticity and relatability, challenging traditional beauty standards and reflecting a broader cultural trend within the Hupu community [1][3][7]. Group 1: Contest Dynamics - The contest utilized a "free nomination + comprehensive scoring" mechanism, allowing both traditional celebrities and unconventional candidates to compete, which led to Liangzi defeating well-known figures like Hu Ge and Peng Yuyan [3][7]. - Liangzi's win, characterized as an "electronic pig" comeback, resonated with younger users who favor narratives that defy conventional expectations [7][13]. Group 2: Hupu's Content Strategy - Hupu's shift towards abstract culture aims to attract more users and break out of its "straight male community" label, with Liangzi's relatable persona appealing to users' desire for authenticity [7][16]. - The platform's previous success with abstract content, exemplified by the female god contest winner, Zhan Ying, demonstrates the potential for unconventional candidates to generate significant user engagement and traffic [13][16]. Group 3: Challenges and Market Position - Hupu faces significant challenges, including a drastic decline in valuation from 7.7 billion to 500 million, indicating a loss of over 90% in market value [16]. - The platform's highly vertical community structure, with over 90% male users focused on niche topics like sports and esports, limits its ability to compete with broader platforms like Douyin and Xiaohongshu [18][20]. - Hupu's reliance on advertising revenue, following the divestment of its e-commerce operations, has made it vulnerable to fluctuations in the advertising market, contributing to a sharp decline in active users from 55 million in 2017 to 5.79 million by 2020 [20]. Group 4: Future Directions - Despite current challenges, Hupu and similar vertical platforms like Zhihu and Douban maintain a strong community culture that fosters user loyalty and engagement [22][24]. - The focus for Hupu should shift from merely chasing traffic through abstract content to leveraging its unique community strengths and interests to create lasting value [24].