受够了网红打卡的旅行者，靠Airbnb的「小众游」续命

Core Insights - The collaboration between Airbnb and UNESCO aims to enhance the travel experience in Bali by promoting authentic cultural experiences and local traditions [5][34] - The newly launched "Bali Cultural Travel Guide" focuses on five counties rich in traditional culture, encouraging travelers to engage with local customs and lifestyles [5][12] Group 1: Cultural and Natural Heritage - Bali is recognized as a "paradise island" due to its unique natural and cultural heritage, which the guide seeks to highlight [5][6] - The guide includes experiences that allow travelers to connect deeply with the local culture, moving beyond typical tourist attractions [5][19] Group 2: Traveler Preferences - Research indicates that nearly 95% of Chinese travelers prefer to book experiential activities during their trips, with 60% prioritizing authenticity [5][12] - The trend of "living like a local" is becoming increasingly popular among travelers, reflecting a shift towards meaningful travel experiences [5][12] Group 3: Local Experiences - The guide features traditional cultural sites and practices, such as the Subak irrigation system, which is a UNESCO World Heritage site [14][16] - Local cuisine plays a significant role in the cultural experience, with traditional dishes reflecting the island's heritage and community pride [34][39] Group 4: Community Engagement - The "Bali Cultural Ambassador" program encourages local hosts to share their knowledge of Balinese traditions and lifestyles with visitors [33][34] - Engaging with local residents provides travelers with a more authentic understanding of Balinese life, enhancing their overall experience [33][34]