砸370万设计的月饼脱销，胖东来自营受追捧，代购卖洗衣液、酱油一个月赚3万

Core Insights - The demand for "胖东来" mooncake gift boxes has surged, with a notable scarcity in supply despite high prices, indicating a strong consumer interest in the brand's self-operated products [1][4][10] - The company's self-operated product sales are projected to increase significantly, with a target of 50% sales contribution from self-operated brands in the next three years [14] Group 1: Product Demand and Pricing - The mooncake gift boxes are priced between 265 to 350 yuan, with the most popular box priced at 265 yuan for 8 pieces, reflecting a high demand despite the premium pricing [2][4] - As of September 27, 2023, the total revenue for "胖东来" has already surpassed the entire revenue of the previous year, indicating robust sales growth [14] Group 2: Supply Chain and Distribution Challenges - The supply of mooncake gift boxes has not kept pace with demand, leading to a situation where orders are unfulfilled, and prices fluctuate based on availability [4][9] - The competitive landscape among resellers has intensified, with many new entrants in the market, complicating the pricing dynamics and making it harder for individual resellers to secure stock [9][13] Group 3: Self-Operated Product Strategy - "胖东来" is focusing on expanding its self-operated product lines, which have become highly sought after, including items like laundry detergent and soy sauce, contributing to a stable income for resellers [1][10] - The company has plans to increase the frequency of new product launches, which includes a variety of self-operated items beyond mooncakes, enhancing its market presence [14] Group 4: Market Expansion and Recruitment - "胖东来" is expanding its physical presence, with new stores being developed in cities like Zhengzhou, and a significant recruitment drive indicating growth ambitions [14] - The brand's popularity has led to a substantial increase in job applications, showcasing its strong market appeal and consumer loyalty [14]