中国民宿行业现状深度分析与投资前景预测报告（2025-2032年）

Core Insights - The Chinese homestay industry is at a critical development juncture, with a market size exceeding 42.27 billion yuan in 2024 and expected to continue expanding in 2025 [4][8] - Despite the rapid growth of the industry, average room prices and revenues are experiencing a "cooling" trend due to intensified competition and market homogenization [8][21] - Investment in the homestay sector remains robust, with over 400,000 homestay enterprises registered in China by 2024, and a significant portion of these being newly established [8][12] Industry Overview - The homestay market is categorized into three main types: traditional independent homestays, branded homestays, and those developed by real estate companies [1] - The average occupancy rate for homestays in 2024 reached 33%, the highest in five years, while the average room price fell to 502 yuan per night, the lowest in five years [8][12] Investment Trends - The financing scale for the homestay industry reached 4.49 billion yuan in 2024, marking a seven-year high, with early-stage investments dominating [10][12] - Notable brands such as Jinshe Mingyu and Tujia Mingyu have secured millions in funding, indicating strong investor interest despite market challenges [10][11] Market Dynamics - The demand for homestays is driven by a growing domestic tourism market, with 5.615 billion domestic tourist trips recorded in 2024, a year-on-year increase of 14.8% [15] - The potential for rural homestays is significant, with over 17.5 million urban residential units identified as suitable for conversion into homestays [16] Future Opportunities - The segmentation of consumer groups presents opportunities for innovation, as different demographics have varying preferences and needs [21] - The integration of AI technology is expected to enhance operational efficiency and customer service within the homestay sector [21] - Regulatory support from the government, including policies aimed at promoting rural homestays, is likely to further stimulate industry growth [12][13]