Zhi Tong Cai Jing·2025-09-30 03:56Core Viewpoint - Bilibili's stock price increased by over 4%, reaching 219.4 HKD, with a trading volume of 818 million HKD, driven by new game announcements and strategic developments [1] Group 1: Game Development and Launches - Bilibili's new strategy card game "Three Kingdoms: Hundred Generals Card" was first revealed on September 10, with pre-registration now open and a public test scheduled for October [1] - The game "Three Kingdoms: Strategize the World" is set to launch its new season S10 on September 20, achieving a top 5 position in the iOS game sales chart on its opening day according to data from Seven Wheat [1] - Management anticipates that "Three Kingdoms: Hundred Generals Card" will become a major title with daily active users (DAU) reaching one million, with an official launch planned for the 2026 Spring Festival [1] Group 2: Strategic Personnel Changes - Recently, Zhang Di, former Vice President of Kuaishou and head of the AI division, joined Bilibili as the head of the technology line [1] Group 3: Financial and Market Outlook - Citic Securities highlighted that Bilibili emphasized the role of AI in enhancing main site operations and advertising monetization during the 2025 Investor Communication Day [1] - According to招商证券, the exclusive agency game "Three Kingdoms: Strategize the World" is expected to perform well in 2024, with multiple game products in the pipeline likely to contribute to revenue growth, alongside a significant increase in advertising market share and ample commercialization potential [1]