Group 1: FILA's Strategic Moves - FILA has renewed its sponsorship of the China Open and upgraded its status to the exclusive official sportswear sponsor [1] - FILA has signed Chinese tennis player Bu Yunchaokete as its first tennis ambassador in China [1] - The tennis market in China is projected to grow significantly, with an expected market size of 36.75 billion yuan and participation reaching 25.18 million by 2024 [3] Group 2: Market Challenges and Competitor Performance - Nike's revenue in Greater China is expected to decline by 18.7% year-on-year to $3.209 billion (approximately 23 billion yuan) in the second half of fiscal year 2025 [1] - Anta Group's revenue increased by 14.3% to 38.544 billion yuan, but its net profit fell by 8.9% to 7.031 billion yuan [2] - Anta's gross margin has been impacted, decreasing by 0.7 percentage points to 63.4% due to competitive pressures [2] Group 3: FILA's Sales Performance - FILA's sales have shown fluctuations, with a low single-digit year-on-year decline in Q3 2024, while overall revenue grew by 6.1% to 26.6 billion yuan [3][4] - The decline in sales is attributed to weaker performance in trendy and children's segments [3]
FILA新帅江艳，“押注”网球市场丨消费参考
2 1 Shi Ji Jing Ji Bao Dao·2025-09-30 03:55