Zhong Guo Min Hang Wang·2025-09-30 04:02Core Insights - Eastern Airlines has successfully upgraded its sales management system (AMS) to achieve digital transformation, enhancing efficiency through integrated online processes and reducing manual operations [1][2] - The AMS serves as the core platform for sales channels and group client management, covering thousands of sales agents and group clients, with a dual mission of improving control and service value [1] - The upgraded system addresses existing challenges in sales expense and promotional incentive policy calculations, which previously suffered from long processing cycles and high manual input risks [1] Group 1 - The AMS has broken down data silos by integrating multiple existing systems, creating a fully automated management system that covers the entire business chain from policy application to payment settlement [2] - The system allows for automation in processing, requiring human intervention only at critical points, thus eliminating traditional manual management inefficiencies [2] - An intelligent warning mechanism has been implemented to preemptively manage expense risks, enhancing overall financial governance [2] Group 2 - The system establishes a unified data interface to eliminate information barriers between the finance department and marketing teams, improving data governance [2] - It restructured the commission settlement mechanism and incentive strategies, significantly shortening the payment cycle for agent incentives, thereby boosting collaboration with channel agents [2] - The AMS has been successfully implemented in Eastern Airlines' Japan branch, with plans for gradual rollout to Singapore and the Hong Kong-Macau-Taiwan regions, aiming for comprehensive coverage of all overseas sales units [2]