Core Viewpoint - The rise of the "i-person economy" reflects a shift in consumer behavior towards low-interaction, personalized experiences, driven by the increasing popularity of the MBTI personality test and the growing preference for solitude among certain consumer groups [1][28]. Group 1: One-Person Dining - The "one-person dining" model is gaining traction, with the market expected to exceed 1.8 trillion yuan by 2025, showing a compound annual growth rate of 15.3% [2]. - Restaurants designed for solo dining, such as "Ichiran Ramen" and "23 Seat Noodle House," cater to the needs of i-persons by providing private booths and minimizing social interactions [2][4]. - The emergence of unmanned restaurants, which eliminate the need for human interaction, aligns perfectly with the i-person's desire for efficiency and autonomy in dining experiences [4][5]. Group 2: Unmanned Hotels - Unmanned hotels are transforming the hospitality industry by removing traditional social interactions, thus providing a "no-disturb" accommodation experience for i-persons [5][6]. - The global smart hotel market is projected to grow from approximately $5 billion in 2020 to $15 billion by 2027, with a compound annual growth rate of around 15% [8]. Group 3: Unmanned Supermarkets - Unmanned supermarkets address the social pressures faced by i-persons and the efficiency concerns of busy consumers, offering a digital shopping experience that minimizes unnecessary interactions [9][11]. - The operational model relies on advanced technologies like RFID and computer vision, allowing for 24-hour service and optimized supply chain management [11][12]. Group 4: Unmanned Study Rooms - Unmanned study rooms are emerging to meet the growing demand for quiet, independent study spaces, particularly among students and working professionals [13][14]. - The market for study rooms is expanding rapidly, with over 85,300 related businesses currently operating in China [16]. Group 5: Unmanned Pet Grooming - Unmanned pet grooming services cater to pet owners' needs for convenience and cost-effectiveness while minimizing social interactions during the grooming process [17][19]. - The service utilizes smart technology for precise billing based on pet size and grooming duration, enhancing the overall customer experience [19]. Group 6: Self-Service Car Wash - Self-service car washes are becoming increasingly popular among i-person car owners due to their affordability and convenience, with prices typically ranging from 10 to 20 yuan per wash [20][21]. - The rise in car ownership in China, with over 353 million vehicles by the end of 2024, presents significant growth opportunities for this service model [21]. Group 7: Self-Service Clothing Stores - Self-service clothing stores are gaining traction by offering a no-interaction shopping experience that appeals to younger consumers seeking value and a pleasant shopping environment [22][24]. - These stores fill a gap in the traditional retail experience by allowing customers to try on clothes without the pressure of sales staff, thus enhancing customer satisfaction [24][27]. Conclusion - The "i-person economy" signifies a broader trend towards respecting individual boundaries in consumer experiences, emphasizing the importance of personalized, low-interaction services across various industries [28].
「i人经济」爆发,改造七大消费场景
3 6 Ke·2025-09-30 04:39