不懂这七点，AI时代的广告科技领导者很难活下去？

Core Insights - The advertising technology industry has created 1.54 million jobs in the U.S. and generated $974 billion in revenue, significantly contributing to the overall digital economy, which is approaching $5 trillion and accounts for 18% of the U.S. GDP [1] Industry Overview - There are nearly 10,000 companies operating in the advertising technology sector, with over 400 new companies emerging each year, covering various specialties such as supply forecasting, privacy protection, and cross-platform integration [2] - The industry has evolved through market fluctuations, trial and error, corporate consolidation, and technological iterations, with AI being a transformative force reshaping the landscape [2] Required Qualities for Executives - New generation executives must combine product sensitivity with strategic vision, recognizing that product technology is now integral to corporate strategy rather than merely a tool [4] - Executives need to have a comprehensive understanding of market dynamics, including the economic relationships between advertisers and media platforms, to make informed decisions [6] - A collaborative mindset is essential, as data has become the "fuel" of the marketing ecosystem, necessitating partnerships that transcend traditional competitive boundaries [8] Compliance and Operational Awareness - The advertising technology sector has shifted to a highly regulated environment, requiring executives to possess compliance judgment and regularly verify partners' adherence to ethical standards [9] - There is a need for a scaling operational mindset, moving away from a focus on quick exits to sustainable growth strategies [10] Continuous Learning and Resilience - Executives must maintain a perpetual learning attitude, adapting to rapid industry changes and understanding regulatory frameworks and global market dynamics [11] - Courage and perseverance are critical as AI transforms workflows, presenting uncertainties that require leaders to navigate challenges and iterate plans effectively [13] Summary of Core Competencies - The seven essential competencies for the next generation of advertising technology executives include product sensitivity and strategic vision, market dynamics mastery, collaborative mindset, compliance judgment, scaling operational awareness, continuous learning, and courage and resilience [14]