Core Viewpoint - Ant Group's Sesame Credit has launched a solution for restoring operational profiles of small and medium-sized enterprises (SMEs), covering 50 million SMEs nationwide, aimed at improving the efficiency of financial institutions and large online platforms in identifying and serving quality merchants [1][2]. Group 1: Solution Overview - The solution targets industries such as e-commerce, local services, and chains, facilitating better connections between SMEs and large institutions [1]. - It enhances the potential customer reach rate to 50% and doubles the conversion rate from potential customers to paying members for a leading B2B platform [1][3]. - The solution serves over 60 million SMEs and approximately 125 million individual businesses in China, addressing the challenges of transparency and efficiency in linking large institutions with SMEs [1]. Group 2: Data and Technology - The operational profile solution utilizes an API to provide real-time evaluation metrics, integrating various data types including business registration, judicial information, and online sales performance [2]. - The underlying data covers 50 million SMEs and is updated hourly, improving the timeliness and predictive value of assessments [2]. - It integrates online and offline data across multiple industries, creating a comprehensive evaluation index that goes beyond traditional credit scoring [2]. Group 3: Application in Banking - In the banking sector, the solution allows banks to gain a clearer understanding of a business's overall operational strength, potentially leading to higher credit limits and lower interest rates [3]. - A B2B platform previously struggled with a low effective reach rate of under 30% and a conversion rate below 0.5%, but after implementing the solution, the reach rate improved to 50% and the conversion rate exceeded 1% [3]. Group 4: Additional Services - Sesame Credit also offers innovative services for SMEs, such as the Sesame Strength Mark, which has been claimed by over 8 million enterprises, enhancing their visibility in recruitment, e-commerce, and bidding platforms [4]. - The Sesame Enterprise Assistant leverages AI to provide SMEs with tailored bidding information and strategies, acting as an AI bidding manager for these businesses [4].
芝麻企业信用推出首个覆盖5000万中小商家的经营画像还原解决方案 实现“人企店”多维关系链识别
3 6 Ke·2025-09-29 08:59