
Core Insights - Dongfeng Group announced a joint investment of 8.47 billion yuan to establish a joint venture focused on the manufacturing and sales of smart off-road vehicles, which will include the integration of intangible assets such as the Hummer brand rights and intelligent driving technology [1] - The Hummer M817 family has introduced a new long-range model, the Hummer M817 Max+, with an official guide price of 369,900 yuan [1] Investment and Business Development - The establishment of the joint venture is expected to lay a solid foundation for the future development of Hummer Technology [1] - The new Hummer M817 Max+ model aims to address key consumer pain points related to frequent charging, energy supply during outdoor activities, and overall utility [3][6] Product Features and Innovations - The Hummer M817 Max+ is equipped with a Ningde Times Xiaoyao battery, offering a pure electric range of 215 km under CLTC standards, which allows for a week of commuting on a single charge [6] - The vehicle boasts a comprehensive range of 1365 km, effectively solving long-distance off-road energy supply challenges [6] - It supports a maximum external discharge power of 6 kW, enabling the use of high-power appliances for up to 8 hours, catering to outdoor electricity needs [6] Technological Advancements - The Hummer M817 Max+ features a full suite of Huawei's intelligent automotive solutions, making it the world's first luxury smart off-road SUV with complete Huawei integration [8] - The vehicle includes advanced technologies such as a rock-solid chassis, powerful dynamics, and an intelligent all-terrain system, enhancing its off-road capabilities [9] Safety and Comfort - The vehicle's design incorporates high-strength materials and a robust structure, ensuring comprehensive safety and protection [10] - It offers customizable features with over 20 reserved modification interfaces, allowing users to tailor their off-road equipment [10] - The interior includes luxury features such as NAPPA leather seats with massage functions and a high-fidelity sound system, providing a premium experience for both daily commuting and off-road adventures [10]