房产中介不得PUA房主，北京协会发文

Core Viewpoint - The Beijing Real Estate Brokerage Industry Association has issued a set of 10 initiatives aimed at promoting ethical practices and transparency within the real estate market, focusing on accurate information dissemination and fair business operations. Group 1: Correct Public Opinion Guidance - Avoid negative market narratives: Members should not publish or spread exaggerated risks or create market panic, and should interpret market data objectively [2] - Reflect true market information: Members must not selectively choose low-priced properties with significant flaws as representative cases, avoiding misleading generalizations [2] - Standardize information release: The use of sensationalist headlines like "housing prices plummet" is prohibited, ensuring that market data and interpretations are accurate and reliable [2] Group 2: Standardize Business Operations - Prohibit false showings and low-price inducements: Members must not create false showing volumes to meet KPIs or entice homeowners to list properties at lower prices [3] - Ban malicious price suppression: Properties should be evaluated scientifically, and members must not use manipulative tactics to pressure homeowners into lowering prices [3] - Standardize pricing negotiations: Members must accurately reflect market prices and cannot lower quotes to disrupt market order without client authorization [3] Group 3: Standardize Charging Practices - Clear pricing: Members must strictly adhere to transparent pricing practices, publicly displaying service items, content, and fee standards [4] - Regulate commission collection: Members should not engage in improper competition through promises of rebates or commissions, and must avoid any form of improper benefit transfer [4] Group 4: Promote Fair Competition - Ban exclusive agreements: In new property agency and channel businesses, members must not leverage their position to require developers to sign exclusive agreements, ensuring fair competition [5] - Reasonable fee determination: Fees should be based on the quality and content of real estate brokerage services, and should not be determined through low-price competition [5]