WLY(SZ:000858) Mei Ri Jing Ji Xin Wen·2025-09-30 06:20Core Viewpoint - Wuliangye has appointed Huatao as the new general manager, focusing on returning to consumer demand and implementing significant reforms to stabilize prices, optimize channels, and enhance sales efficiency [1][4]. Group 1: Company Leadership and Strategy - Huatao, with over 20 years of experience in government and grassroots management, aims to strengthen Wuliangye's growth by addressing five key areas: quality, brand, product market, capital market, and corporate governance [1]. - The company has reported a revenue of 52.77 billion yuan and a net profit of 19.49 billion yuan for the first half of 2025, marking a year-on-year growth of 4.19% and 2.28% respectively, indicating a slowdown in growth rates [3]. Group 2: Price Stability Measures - Wuliangye has adopted a strategy of "reasonable volume growth" to stabilize the price of its core product, the eighth generation Wuliangye, which faced price declines below 900 yuan per bottle [5][8]. - The company implemented a supply reduction strategy during peak seasons, which led to a quick recovery in market prices, with a reported increase of approximately 30 yuan per bottle within a week [7]. Group 3: Channel Expansion and Optimization - Wuliangye's channel strategy focuses on enhancing direct sales and optimizing the channel structure, with direct sales revenue reaching 21.20 billion yuan, a year-on-year increase of 8.6% [9][10]. - The company has streamlined its online presence by reducing the number of non-compliant e-commerce partners, thereby stabilizing its pricing system [11][12]. Group 4: Internal Efficiency and Sales Management - The company has initiated a major overhaul of its sales system, establishing a vertical management structure to improve decision-making and execution efficiency [13][14]. - Huatao emphasizes a market-oriented approach in talent selection and management to enhance the effectiveness of the sales team [14]. Group 5: Young Consumer Engagement - Wuliangye is focusing on "youthification" by launching products with lower alcohol content and engaging in cross-category ventures, such as introducing a craft beer line [16][17]. - The introduction of a 29-degree Wuliangye product priced at 399 yuan per bottle aims to attract younger consumers, with a marketing campaign featuring a popular celebrity [16].