JiShi Media(SH:601929) Zheng Quan Shi Bao Wang·2025-09-30 06:50Core Viewpoint - The opening of the Shenyang-Baishan High-Speed Railway on September 28, 2025, is expected to significantly enhance tourism and consumption in the Changbai Mountain area, benefiting the Pullman Hotel under Jishi Media due to its advantageous location and services [1][2]. Group 1: Transportation and Accessibility - The Shenyang-Baishan High-Speed Railway is 430 kilometers long with a design speed of 350 kilometers per hour, reducing travel time from Shenyang to Changbai Mountain to under two hours [1]. - The Pullman Hotel is strategically located, with a 10-minute drive from Changbai Mountain West Station, 5 minutes from the scenic area distribution center, and 15 minutes from the airport, facilitating easy access for travelers [1]. Group 2: Consumer Offerings and Packages - The hotel offers "accommodation + experience" package combinations that activate consumer demand, featuring various price points and including local experiences such as ginseng digging, rafting, and hot springs [1][2]. - The hotel has 300 scenic guest rooms equipped with high-quality amenities and large balconies, enhancing the value of its offerings [1]. Group 3: Marketing and Customer Engagement - During the holiday period, the hotel expands its customer base through diverse activities such as family events, traditional paper-cutting courses, and music festivals, enriching the cultural tourism experience [2]. - The hotel promotes its offerings through social media platforms like WeChat, Douyin, and Xiaohongshu, providing real-time information on discounts and continuing to deepen the integration of "ecology + culture + leisure" [2].