专业力量入局，团播赛道升级：抖音直播助推演艺行业新增量

Core Insights - The live streaming industry is undergoing a significant transformation, shifting from scale expansion to value creation, with a focus on high-quality content and cultural value [2][3] Industry Transformation - As of May 2025, the number of online performance agencies in China is projected to reach 29,000, with total market revenue expected to hit 212.6 billion yuan, indicating stable growth [2] - Douyin's live streaming agencies have seen a growth of over 21% in broadcasting scale and a 20% increase in revenue over the past year, showcasing impressive overall growth [2] - The emergence of "group broadcasting" is reshaping content production and industrial processes in the live streaming sector, becoming a key growth engine for online cultural performances [2][3] Group Broadcasting Rise - "Group broadcasting" involves multiple performers showcasing talents like dance and singing in a single live stream, evolving from its initial stages to a phase of high-quality development [3] - The content quality and richness of group broadcasts have improved, leading to a 42% increase in viewership on Douyin over the past year [3] - A new initiative, the "Quality Group Broadcasting Plan," aims to cultivate over 100 high-standard group broadcasts by the end of 2025, enhancing the industry's overall quality [3] Employment Opportunities - The live streaming industry has created a diverse range of specialized job roles beyond traditional positions, including lighting technicians, directors, and camera operators [4] - The number of active staff in live streaming agencies on Douyin has increased from 260,000 to 350,000, reflecting the industry's job creation potential [4] - Professional content is becoming the core competitive advantage in the live streaming sector, with over 20 entertainment agencies joining Douyin this year [4] Value Addition - Live streaming platforms provide a supplementary stage for traditional performers, allowing them to reach broader audiences and explore creative freedom [6] - The integration of online and offline performances creates new channels for traditional arts, with Douyin currently hosting 10 content categories and supporting 135,000 certified quality content creators [6]