探访“网红”水源地长白山，饮用水品牌都想做大自然的“搬运工”

Core Insights - The global bottled water market emphasizes the importance of natural water sources as a key asset for branding and competitive advantage, with examples from French and Fijian brands highlighting the value of unique water origins [1][4] - In China, the demand for "healthy" and "natural" water is driving local bottled water companies to focus on sourcing from pristine environments, particularly in regions like Changbai Mountain [1][4] Industry Trends - The bottled water market is undergoing a structural transformation, shifting from a focus on marketing and packaging to prioritizing the quality and source of water [4][19] - There is a growing consumer awareness regarding the health benefits of mineral-rich water, as studies indicate a significant decline in essential minerals in commonly consumed vegetables over the past century [5][9] Competitive Landscape - Numerous domestic and international bottled water brands are establishing production facilities near Changbai Mountain, indicating a competitive race for high-quality water sources [14][19] - Companies like Nongfu Spring have already made significant investments in the region, with extensive production lines and facilities [14] Environmental Considerations - The protection of water sources is critical, especially in areas like Changbai Mountain where shallow groundwater is susceptible to pollution [17][19] - Experts advocate for sustainable development practices, recommending that water extraction should be limited to 40%-50% of total capacity to preserve ecological balance [19]