从田间到车轮，“车农融合”架起共富桥！2025人民车市消费节暨供销市集开启

Core Insights - The 2025 People's Car Market Consumption Festival and Supply and Marketing Market series events were launched in Handan and Zhangjiakou, focusing on the integration of the supply and marketing system with the automotive industry to support rural revitalization and boost national consumption [1][5] - The events emphasize "urban-rural symbiosis and dual empowerment," aiming to connect the automotive industry's technological vitality with the ecological value of agriculture, positioning new energy vehicles as a driving force for rural green transformation [1][5] Event Details - The Zhangjiakou event started on September 19, featuring nearly 100 agricultural specialty products from 14 counties, while the Handan event took place from September 20 to 23, showcasing local flavors and offering exclusive subsidies for vehicle purchases [2] - The Handan event attracted 50,000 participants and combined online live streaming with offline experiences, enhancing consumer engagement and brand penetration [2] Company Involvement - Qichen Automobile, a key participant in the events, has been deeply involved in promoting rural revitalization since its establishment in 2010, serving nearly 1.4 million users and transitioning to new energy vehicles by the end of 2022 [4] - The company has developed a comprehensive technology system covering hybrid, pure electric, and hydrogen energy vehicles, aiming to meet diverse urban and rural transportation needs [4] Future Implications - The series of events is seen as a model for industry collaboration in service of national strategies, enhancing the supply chain and stimulating consumption in rural areas, ultimately contributing to farmers' income and urban quality consumption [5] - Future activities are expected to further break down urban-rural barriers and promote mutual benefits between agriculture and industry, contributing to high-quality development and rural revitalization [5]