最高补助2亿元，打造国际化消费环境迎来政策支持

Core Viewpoint - The Ministry of Finance and the Ministry of Commerce have issued a notice to support the construction of an international consumption environment in pilot cities, aiming to enhance the "Shopping in China" brand and enrich the supply of quality goods and services [1] Group 1: Pilot Cities and Funding - The pilot cities eligible for application include city-level and above cities, with support for around 15 pilot cities, including international consumption center cities and other cities with strong consumption potential and a high number of foreign visitors [1] - Central finance will provide funding assistance, with each international consumption center city receiving a total subsidy of 200 million yuan and other cities receiving 100 million yuan, distributed in two batches [2] Group 2: Enhancing Consumption Supply - The notice emphasizes enriching high-quality consumption supply, focusing on themes such as intellectual property, digital, green, smart, cultural tourism, sports, and domestic brands [2] - Support will be provided for the renovation of key business districts, the creation of internationally recognized consumption scenarios, and the development of local brands with fashion leadership and international influence [2] Group 3: Optimizing Payment Services - The notice outlines the optimization of foreign payment services, including improving the coverage of foreign card POS machines in key locations such as shopping districts, tourist attractions, and hotels [2] - It also supports the establishment of foreign currency exchange points and machines in key areas frequented by foreign visitors [2] Group 4: Improving International Service Levels - The notice calls for enhancing international service levels by improving multilingual signage in key locations and providing services such as luggage storage and tourist guidance [4] - It encourages the development of multilingual product and service lists by key merchants in sectors like dining, accommodation, and retail [4] Group 5: Local Initiatives and Brand Development - Recent initiatives, such as the "Action Plan for Strengthening Shanghai's Commercial Brand Development," aim to enhance the competitiveness of commercial brands and attract technology companies to support brand development [5] - The notice emphasizes the importance of financial supervision and the establishment of a daily supervision mechanism to ensure effective use of funds [5]