Nike Is Partnering With Kim Kardashian to Take on Lululemon. Can It Make the Stock a Winner?

Nike's new partnership with Skims looks like a smart move.It's been roughly a year since CEO Elliott Hill took the helm at Nike (NKE 0.40%). Hill inherited a sportswear giant that had seemed to lose its way with his predecessor, John Donahoe. Under Donahoe, Nike overinvested in the lifestyle segment, meaning gear designed for everyday wear, and pulled back on innovation in new performance footwear and apparel that appealed to athletes.The company also shifted too much of its marketing budget to performance ...