E-GetS Scales User Engagement Across SEA with EngageLab’s Omnichannel AppPush & WhatsApp Business Solutions

Core Insights - EngageLab has successfully deployed its AppPush and WhatsApp Business API solutions for E-GetS, enhancing user engagement and operational efficiency across Southeast Asia [1][8] - E-GetS is a prominent local services and e-commerce platform in Southeast Asia, with over 3 million app downloads and a diverse range of services [2][4] Group 1: E-GetS Overview - E-GetS operates in Cambodia, Laos, Thailand, and Vietnam, providing services such as food delivery, group buying, e-commerce, and digital payments [2] - The platform serves millions of users in a multilingual and multicultural environment [2] Group 2: Challenges Faced by E-GetS - E-GetS encountered challenges due to rapid expansion across multiple Southeast Asian countries, including fragmented device ecosystems and network instability [4][5] - The company faced difficulties in reaching users in their preferred languages and limited engagement on traditional channels [5] Group 3: EngageLab Solutions - EngageLab's AppPush solution addresses the region's fragmented device ecosystem and network instability, ensuring reliable push notification delivery [5][6] - The solution integrates with major channels and adapts notification content to users' language settings, enhancing user experience [6] - E-GetS achieved up to 40% higher delivery rates compared to industry benchmarks, ensuring critical notifications reach users [7] Group 4: WhatsApp Business API Implementation - E-GetS utilizes the WhatsApp Business API for user authentication and customer engagement, recognizing WhatsApp's dominance in the region [8] - The API facilitates secure login through verification codes and real-time service notifications, improving user engagement and satisfaction [10] Group 5: Results and Impact - The implementation of EngageLab's solutions led to an 18% increase in Daily Active Users (DAU) and a 22% improvement in order completion rates [10] - Operational costs were reduced by over 20% due to more efficient messaging and cost controls [10]