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外资商业深耕本土化创新,持续加码中国消费市场
Sou Hu Cai Jing·2025-09-30 08:57

Group 1: Foreign Investment and REITs - The first foreign consumer REIT, Huaxia CapitaLand Commercial REIT, has successfully listed on the Shanghai Stock Exchange, marking China's 75th public REIT [2][5] - The fund aims to raise 2.2872 billion yuan, with total subscriptions exceeding 309.17 billion yuan, resulting in an oversubscription rate of 535.2 times for public investors and 252.6 times for institutional investors [5] Group 2: Brand Experience and Market Expansion - The Macallan has launched its first brand experience space in Chengdu, marking its entry into the southwestern market of China [6][9] - The experience space features modern design and showcases The Macallan's core series, aiming to connect with local whisky enthusiasts and younger consumers seeking personalized brand interactions [10] Group 3: Cultural Collaboration and Product Launch - Lindt has partnered with the Chengdu Research Base of Giant Panda Breeding to launch a special panda chocolate series, celebrating its 180th anniversary [11][13] - The panda chocolate series aims to combine the brand's craftsmanship with the conservation message represented by giant pandas, and will include various offline activities to engage consumers [15]