Toyota global vehicle sales rise just 1% in August

Sales Performance - Toyota Motor Corporation reported a 1.2% year-on-year rise in global sales to 900,598 vehicles in August 2025, with a 3.7% increase in overseas sales to 766,151 units, while sales in Japan fell by over 10% to 134,447 units [1] - In the first eight months of 2025, Toyota Group sales increased by 6.2% to 7,409,273 units, with sales in Japan rising by almost 18% to 1,365,233 units, and overseas sales increasing by 3.9% to 6,044,040 units [2] - Global sales of Toyota- and Lexus-branded vehicles increased by 5.0% to 6,903,693 units year-to-date, with sales in Japan rising by almost 7.3% to 999,963 units, and overseas sales increasing by 4.6% to 5,903,730 units [3] Regional Sales Insights - Sales in North America increased by 6.6% to 1,953,095 units, while sales in Latin America (excluding Mexico) rose by 3.7% to 328,472 units [3] - In Asia (excluding Japan), deliveries rose by 4.3% to 2,088,133 units, mainly driven by strong growth in China, India, and Vietnam [3] - In Europe, sales increased by just 1.7% to 782,486 units [3] Electrified Vehicle Sales - Toyota and Lexus reported a 16% rise in global sales of electrified vehicles to 3,291,057 units in the first eight months of the year, accounting for 48% of total sales [4] - Sales of battery electric vehicles (BEVs) rose by over 21% to 117,031 units, almost all of which were sold overseas, while sales of hybrid electric vehicles (HEVs) rose by 13% to 2,936,932 units [4] Subsidiary Performance - Daihatsu's global sales surged by 36% to 431,667 units year-to-date, with sales in Japan rebounding by 71% to 342,159 units, while overseas sales dropped by 24% to 89,508 units [5] - Hino Motors reported an almost 9% decline in global sales to 73,913 units, with sales in Japan falling by 15% to 23,111 units, and overseas sales declining by 5.4% to 50,802 units [5]