CHJ(SZ:002345) Mei Ri Jing Ji Xin Wen·2025-09-30 09:04Core Viewpoint - The recent announcement of a major shareholder's reduction in holdings at Chao Hong Ji highlights the company's strong stock performance and rapid revenue growth, despite declining profit margins [1][3]. Financial Performance - In the first half of 2025, Chao Hong Ji achieved a revenue of 4.102 billion yuan, representing a year-on-year increase of 19.54%, and a net profit of 331 million yuan, up 44.34% year-on-year [1][2]. - The revenue from the franchise channel reached 2.244 billion yuan, a 36.24% increase from 1.364 billion yuan in the same period last year [1][2]. - The wholesale channel saw a significant revenue increase of 97.10%, although its overall scale was small, amounting to only 101 million yuan [1][2]. Shareholder Activity - The second-largest shareholder, Dongguan Group, completed a share reduction plan, selling 8.8849 million shares (1% of total shares) at an average price of 14.97 yuan, resulting in approximately 133 million yuan in cash [3][4]. Sales Channels - Chao Hong Ji's sales model includes self-operated, franchise, and wholesale channels, with the franchise channel experiencing rapid growth [1][5]. - The gross margin for the self-operated channel was 37.79%, while the franchise channel's gross margin was significantly lower at 16.81% [4][5]. Brand Strategy - The company focuses on high-end fashion consumer goods, particularly in jewelry and fashion bags, and has engaged in IP collaborations with well-known cartoon brands to attract younger consumers [1][2].