预售破亿！国庆档多元类型影片蓄势待发 “续集化、系列化、IP化”成主流

Group 1 - The film market is heating up ahead of the National Day and Mid-Autumn Festival holiday, with pre-sales for new films in the 2025 National Day box office exceeding 100 million yuan, and ten new films set to be released [1][5] - The new films cover a variety of genres including fantasy, action, war, drama, animation, and comedy, with notable titles such as "The Volunteers: Blood and Peace" focusing on the Korean War and "The Life of the Stray" presenting a humorous family story [1][3] - The trend of IP series becoming mainstream in the National Day film market is evident, with many films already completing premieres and receiving positive feedback [5][9] Group 2 - Audience demographics show that nearly 40% of pre-sale viewers for "The Volunteers: Blood and Peace" are over 40 years old, and family viewing is a significant trend, with almost 20% attending in groups [9] - "The Assassination Novelist 2" has a strong presence in lower-tier cities, with over 20% of its pre-sale box office coming from these markets, indicating the film's appeal in less urbanized areas [9] - The National Day film market is characterized by a clear audience differentiation among films, with a strong emphasis on series and IP-based films that have competitive box office potential [9]