3 6 Ke·2025-09-30 09:17Core Insights - OpenAI has launched a new feature called "Instant Checkout," allowing users to purchase items directly through the ChatGPT chatbot without redirecting to third-party platforms [3][6] - Initially, this feature is available only for single-item purchases from sellers on the Etsy platform in the U.S., with plans to expand to over a million Shopify merchants in the future [3][6] - The stock market reacted positively, with Etsy's stock rising nearly 16% and Shopify's stock increasing over 6% following the announcement [3] Group 1: Feature Details - "Instant Checkout" enables users to complete purchases directly within ChatGPT, enhancing the shopping experience by eliminating the need to visit external websites [4][6] - OpenAI's product lead, Michelle Fradin, indicated that the company aims to optimize this feature further by adding multi-item cart functionality and expanding service coverage [4] - The technology behind "Instant Checkout" is supported by OpenAI's proprietary "Agent Commerce Protocol," developed in collaboration with fintech company Stripe [4] Group 2: User Engagement and Market Potential - As of August, ChatGPT has surpassed 700 million weekly active users, with a significant portion of user inquiries related to shopping and business [5] - The feature is available to all ChatGPT users in the U.S., including Plus, Pro, and free users, facilitating a seamless checkout process for those who have linked their credit cards [5] - OpenAI aims to help users efficiently complete their shopping processes while assisting merchants and developers in converting conversations into actual orders [5]