8天长假叠加高速免费政策激活“租车热”，神州租车揭晓国庆中秋双节自驾趋势

Core Insights - The upcoming National Day and Mid-Autumn Festival in 2025 will create an 8-day long holiday, leading to a surge in car rental demand, particularly for self-driving trips [1][2] - Shenzhou Car Rental reports a significant increase in rental bookings since August 15, with over 40% of users reserving their vehicles more than a month in advance [2][4] Rental Market Trends - The rental period has extended to an average of 5.2 days, with long-term rentals (over 8 days) increasing by over 30% compared to last year, indicating a shift towards deeper travel experiences [2][3] - Popular rental destinations include cities like Urumqi, Xining, and Hohhot, with cross-city routes gaining traction due to the demand for scenic autumn drives [3][4] User Demographics - A notable influx of new users, with nearly 40% being first-time renters, and a significant portion of the user base being younger generations (post-2000s and 1990s) [4][5] - The preference for electric vehicles is rising, with popular models including BYD Song Pro and Li Auto L6, reflecting a shift towards green and smart travel options [4][5] Company Positioning - Shenzhou Car Rental boasts a fleet of over 190,000 vehicles and approximately 180 million registered users, ensuring robust service coverage across key travel hubs [5] - The company offers convenient services such as credit-free deposits and 24-hour self-service pick-up and drop-off, enhancing the overall user experience [5]