有销售陪顾客试驾到深夜，5分钟大定1万辆的理想i6卖爆了？第三产品线总裁：今年的产能依然够

Core Insights - The launch of Li Auto's second pure electric SUV, the Li Xiang i6, has generated significant consumer interest, with over 10,000 pre-orders within the first five minutes of its release [3][11] - The i6 is priced at 249,800 yuan and is positioned as a premium offering, not following a low-price strategy, yet it has attracted a diverse customer base, particularly among young individuals and families without children [3][7] Group 1: Sales Performance - The i6 has seen a high level of engagement, with sales personnel reporting an average of 15 to 16 locked orders per salesperson [3][9] - The vehicle's launch has been well-prepared, with a higher availability of test drive vehicles compared to previous models, leading to a more efficient sales process [5][9] - The i6's consumer demographic has shifted, with a notable increase in single individuals and families without children, indicating a broader appeal [7] Group 2: Competitive Positioning - The i6 offers significant value in the 200,000 to 300,000 yuan price range, with competitive features and pricing compared to rivals like Tesla's Model Y and Xiaomi's Yu7 [8] - Promotional offers, such as a 10,000 yuan discount for orders placed by October 31, enhance the attractiveness of the i6 [8][9] Group 3: Production and Delivery - Li Auto has indicated that production capacity for the i6 is sufficient, with plans to increase monthly production to 25,000 units by December, aiming for an annual capacity of 45,000 to 50,000 units [10][11] - The expected delivery timeline for the i6 is currently between 11 to 13 weeks, with efforts in place to prioritize orders based on the locking date [9][10]