3 6 Ke·2025-09-30 09:40Core Insights - The takeaway from the article is that the food delivery market has shifted from a duopoly to a three-way competition involving JD, Meituan, and Taobao, significantly altering the previously stable market dynamics [1][7][20] - The competition has led to a re-evaluation of strategies, with JD leveraging its e-commerce ecosystem to enhance its food delivery service, focusing on quality rather than aggressive subsidies [13][16] Market Dynamics - JD's food delivery service achieved over 25 million daily orders within 90 days of launch, disrupting the long-standing duopoly of Meituan and Ele.me [2][4] - The market is now expected to be divided among the three major platforms, with Taobao/Ele.me holding 34.2%, JD at 33.5%, and Meituan at 28.9% [4] - JD's strategy of differentiated competition allowed it to avoid the pitfalls of excessive subsidy wars, maintaining a stable presence in the market [2][10] Consumer Behavior - Consumers are increasingly distributing their orders across the three platforms, with JD gaining recognition for its quality offerings, leading to a shift in user preferences [6][12] - The cessation of irrational subsidies has prompted consumers to return to a more rational consumption pattern, favoring platforms that provide quality service [4][6] Business Synergy - The integration of JD's food delivery with its e-commerce operations has created significant synergies, driving user engagement and increasing shopping frequency [9][10] - JD's food delivery service has contributed to a 198.8% growth in new business revenue, showcasing the effective collaboration between food delivery and core retail [10][12] Future Outlook - The future of the food delivery market will hinge on the ability of platforms to create collaborative value rather than just competing on delivery speed and service quality [15][16] - JD's focus on quality food delivery, supported by its robust supply chain, positions it well for sustained growth and consumer loyalty [16][18] - The ongoing competition among JD, Meituan, and Taobao is expected to foster a healthier market environment, encouraging innovation and improved service offerings [20][21]