Zhi Tong Cai Jing·2025-09-30 11:05Core Insights - The total sales of the top 100 real estate companies in China for the first nine months of 2025 reached 26,065.9 billion yuan, a year-on-year decline of 12.2%, with the decline rate narrowing by 1.1 percentage points compared to January-August 2025 [1] - In September 2025, the monthly sales of the top 100 real estate companies increased by 11.9% month-on-month, with companies like Jianfa, Binjiang, Jinmao, and Poly Real Estate showing strong sales performance [1] Sales Performance by Company Tier - The average sales of the top 10 companies was 1280.9 billion yuan, down 11.2% year-on-year; the average sales for the 11-30 tier was 319.8 billion yuan, down 14.9%; for the 31-50 tier, it was 156.5 billion yuan, down 9.8%; and for the 51-100 tier, it was 74.6 billion yuan, down 12.9% [5][6] - The number of companies in various sales tiers changed, with 6 companies in the 1000 billion yuan tier (unchanged from last year), 7 in the 500-1000 billion yuan tier (down 1), 6 in the 300-500 billion yuan tier (down 1), and 40 in the 100-300 billion yuan tier (down 4) [10] Market Outlook - Core cities are continuing to optimize demand-side policies, leading to some market recovery, particularly in core cities like Shenzhen and Shanghai, which have implemented measures to ease purchasing qualifications and optimize property tax policies [11] - Despite the recovery in core cities, the overall market remains under pressure, with many cities experiencing relatively flat performance [11]