XIAOMI(HK:01810) Xi Niu Cai Jing·2025-09-30 11:04Core Viewpoint - Xiaomi's recent adjustments to the Xiaomi 17 series' premium services reflect a shift in focus towards battery performance and cost control, while also raising questions about marketing strategies [2] Group 1: Service Adjustments - The Xiaomi 17 series has removed the battery warranty that was included in previous models, now offering a one-time screen protection within two years and an additional back screen protection for the Pro series [2] - The new series features a battery that maintains over 80% capacity after 2000 charge cycles, with capacities ranging from 6300mAh to 7500mAh [2] - The decision to eliminate the battery warranty may be linked to the improved battery performance and the need for cost management, as the new battery's longevity reduces the likelihood of needing replacements [2] Group 2: Marketing Strategies - Xiaomi's marketing for the 17 Pro includes the slogan "King of Backlight," which is clarified in small print as a "design goal" rather than an actual performance claim [2] - This marketing approach may generate short-term interest but could also lead to consumer skepticism regarding the brand's promotional integrity [2]