永州：“湘超”流量变服务消费增量 “赛事+”激活全域消费新引擎

Core Insights - The article highlights the successful integration of sports events with local consumption, leveraging the popularity of the "Xiangchao" league to boost regional economic activity [1][3] Group 1: Event-Driven Economic Strategy - The local government has implemented a strategy termed "sports as a platform, consumption as the performance," effectively converting high attendance at sports events into increased sales for local products [1] - A dedicated task force has been established by the municipal commerce bureau to coordinate resources across various sectors, creating a unified mechanism for promoting consumption [3] Group 2: Online and Offline Consumption Integration - An online discount matrix has been created in collaboration with platforms like "Yongfa Purchase" and "Damai," allowing over 100 local businesses to offer combined discounts and electronic coupons to consumers [3] - Offline, designated exhibition areas for local products have been set up in major hotels, promoting the idea of enjoying the "Xiangchao" matches while purchasing local goods [3] Group 3: Enhanced Consumer Engagement - Innovative measures such as outdoor electronic displays and extended operating hours for retail outlets on match days are being employed to enhance consumer engagement and excitement around the events [7] - Hotels and restaurants have reported over 10% growth in occupancy rates and dining revenue, while major supermarkets have seen customer traffic increase by up to 50% [7] Group 4: Night Economy Activation - The night economy has been significantly boosted, with local eateries along key roads experiencing notable increases in sales, indicating a vibrant nightlife driven by sports events [5][7]