Core Insights - The launch of the new smart bed by Mousse marks a significant step in the company's transformation towards smart technology in the sleep industry, addressing the growing demand for intelligent sleep solutions [1][4][6] - The collaboration with Huawei's HarmonyOS aims to integrate smart technology into the sleep experience, enhancing user interaction and creating a comprehensive sleep ecosystem [3][4][6] Market Overview - The Chinese sleep economy is experiencing rapid growth, with the market size projected to reach 534.93 billion yuan in 2024 and 658.68 billion yuan by 2027, driven by a 90% annual growth rate in the technology-assisted sleep sector [3] - Traditional home furnishing companies face growth challenges, prompting Mousse to seek new growth avenues through innovation and smart product offerings [3][4] Product Features - The new smart bed features "left and right six-zone independent control," allowing for personalized sleep settings and automated responses to user needs, such as adjusting the bed's angle during snoring [3][4] - The product underwent extensive testing, increasing from 300 to nearly 900 test items to meet HarmonyOS standards, reflecting a significant investment in quality assurance [3] Company Strategy - Mousse has established a comprehensive system covering research and development, manufacturing, and distribution, with core mattress product revenue expected to reach 2.679 billion yuan in 2024, accounting for 47.81% of total revenue [4] - The company is focusing on smart product development, with over 15% of its revenue coming from intelligent products in 2024, and has seen a threefold increase in AI product revenue in the first half of 2025 [4][6] Industry Implications - The introduction of the smart bed signifies a shift in the sleep industry towards an ecosystem-based competition, moving away from fragmented product offerings to a more integrated approach [6][7] - The partnership between Mousse and HarmonyOS exemplifies the merging of traditional home furnishing and advanced technology, setting a precedent for future collaborations in the smart home sector [6][7]
慕思牵手鸿蒙智选放大招！智能床切中“碎片化智能” 痛点，5300亿睡眠市场迎生态新局