“白牌”横行、定价标准缺失，智能门锁市场“乱象”如何破解？

Core Insights - The smart lock industry is experiencing rapid growth but faces challenges such as market saturation with low-quality products, inconsistent pricing, and safety concerns [1][4][6] Group 1: Industry Challenges - The smart lock market is characterized by a lack of unified pricing standards, leading to significant price discrepancies ranging from hundreds to thousands of yuan [4][6] - The proliferation of "white label" products, which often lack brand recognition and quality assurance, contributes to market confusion and safety risks [5][6] - There is a notable gap between consumer knowledge and the actual quality of smart locks, with many consumers unaware of critical components like chips and motors [2][3] Group 2: Consumer Concerns - Consumers express concerns about safety, repair rates, and the overall reliability of smart locks, which affects their purchasing decisions [6][7] - The installation and after-sales service for smart locks are reportedly declining, which could hinder market growth [6][7] - Many consumers are hesitant to purchase smart locks due to the perceived lack of significant functional differences among various brands and the high costs associated with repairs [6][7] Group 3: Recommendations for Improvement - Industry experts suggest that manufacturers should enhance brand building and focus on quality to combat price wars and the influx of low-quality products [4][5] - There is a call for improved consumer education regarding what constitutes a quality smart lock and its essential features [5][6] - Companies are encouraged to invest in R&D, improve training for industry workers, and establish robust after-sales service systems to regain consumer trust [7]