Hua Xia Shi Bao·2025-09-30 11:40Core Insights - The announcement by China Enterprise (600675.SH) regarding its subsidiary's acquisition of development rights for the C030301 unit 127b-23 plot in Shanghai's Xuhui District marks a significant step in the ongoing urban renewal project, which has a total transaction value exceeding 52.3 billion yuan [2][5][10]. Group 1: Project Overview - The East An urban renewal project consists of three residential plots, with a total transaction value of 523 billion yuan, breaking the previous record for land transactions in mainland China [5][10]. - The 127b-23 plot has begun construction, while the 125-31 and 127b-24 plots are expected to launch by the end of the year [3][10]. - The 127b-23 and 127b-24 plots are designated as pure residential areas, with floor prices exceeding 120,000 yuan per square meter [7][17]. Group 2: Developer Participation - The development of the three plots involves a consortium of state-owned enterprises, with only one private enterprise, Chenjia Development, participating [9][10]. - The acquisition structure includes debt assumption, allowing developers to manage financial pressures by leveraging future cash flows [10][12]. - China Overseas Development and China Merchants Shekou are key players in the project, with significant stakes in the 125-31 and 127b-24 plots [10][11]. Group 3: Market Implications - The high-end positioning and strategic location of the East An project are expected to significantly impact the luxury residential market in Xuhui District, potentially reshaping market dynamics [17][18]. - Recent sales data indicate strong demand for luxury properties in the area, with previous projects selling out quickly, suggesting a favorable market environment for the East An project [17][18]. - The project is anticipated to include unique commercial offerings, enhancing its appeal and aligning with the area's upscale development trajectory [18].