SUNING.COM(SZ:002024) Sou Hu Cai Jing·2025-09-30 11:49Core Insights - The home appliance industry is shifting towards a stock market with an accelerated trend in scenario-based sales [1][4] - The newly upgraded Suning store in Shanghai aims to create the largest 3C, home, and appliance super experience center, focusing on "reconstructing value through scenarios" [1][4] Group 1: Store Upgrade and Experience - The upgraded Suning store emphasizes a home-like atmosphere, moving away from cold product displays to immersive living scenarios [1][4] - Consumers can experience various kitchen appliances in a real-life setting, enhancing their understanding of how these products improve quality of life [1] - The store features innovative elements like a "beauty cabin" in the bathroom area, showcasing how technology can transform home spaces into relaxation havens [1] Group 2: Comprehensive Home Solutions - Suning positions itself not just as a retailer but as a designer of complete home solutions, offering customizable living plans from water usage to kitchen and bathroom design [4][6] - The store aims to provide an experiential and tailored ideal living blueprint for consumers [4] Group 3: Interactive and Cultural Engagement - The renovated store has transformed into a social space, hosting events like the "Suning Cup" Honor of Kings city competition, attracting gaming enthusiasts [4] - Family-friendly activities and cultural experiences, such as DIY workshops and traditional crafts, enhance the shopping experience and draw diverse consumer groups [4] Group 4: Service Enhancement - The upgrade includes a comprehensive service system, transitioning from a one-time transaction model to lifelong customer support [6] - New stores are equipped with professional appliance managers and 3C engineers, providing end-to-end service from design to installation and recycling [6]