七天涨粉两百万，鸡排哥们带来“文旅增量”

Core Viewpoint - The rise of "Chicken Chop Brother" in Jingdezhen has significantly boosted local tourism and hospitality during the National Day holiday, showcasing the impact of viral social media phenomena on local economies [1][6]. Group 1: Impact on Local Economy - The popularity of "Chicken Chop Brother" has led to a surge in visitors to Jingdezhen, with local hotels experiencing price increases of 2-3 times during the National Day period [5]. - The rapid growth of "Chicken Chop Brother's" social media presence, with 2.208 million followers on Douyin within a week, indicates a strong online engagement that translates into physical foot traffic [1][5]. Group 2: Government Response - The local government has established a dedicated team to manage the influx of visitors and ensure order at the sales site, reflecting proactive measures to capitalize on the viral trend [7]. - Plans are in place for further discussions on how to support "Chicken Chop Brother" and manage the expected tourist flow during the holiday [7]. Group 3: Broader Implications for Local Tourism - The phenomenon highlights a new avenue for local tourism promotion, suggesting that ordinary individuals can effectively serve as ambassadors for their regions, rather than relying solely on celebrities [9]. - The case of "Chicken Chop Brother" parallels other viral events, such as the "Goose Brother" in Chongqing, demonstrating a pattern of local food items gaining popularity through social media [8].