七天涨粉两百万，鸡排哥们带来“文旅增量”｜消费快评

Core Insights - The rise of "Chicken Chop Brother" in Jingdezhen has significantly boosted local tourism and economy during the National Day holiday, attracting a large number of visitors and increasing hotel prices in the vicinity [1][2][3] Group 1: Impact on Local Economy - The popularity of "Chicken Chop Brother" has led to hotel prices near his stall increasing by 2-3 times during the National Day holiday [2] - The local government has formed a dedicated team to manage the influx of visitors and ensure order at the stall, indicating a proactive approach to capitalize on this unexpected tourism boost [3] Group 2: Social Media Influence - "Chicken Chop Brother" gained 2.208 million followers on Douyin within a week, showcasing the power of social media in driving local business success [1] - The phenomenon reflects a broader trend where ordinary individuals can become local tourism ambassadors, leveraging their authenticity and passion to engage younger audiences [5] Group 3: Government Response and Strategy - Local authorities are planning to hold meetings to discuss strategies for managing the increased tourist flow and ensuring a positive experience for visitors [3] - The case of "Chicken Chop Brother" parallels other viral phenomena, such as the "Goose Brother" in Chongqing, highlighting the potential for local governments to harness social media trends for economic gain [4][5]