逛吃也能领“红包”：8天长假消费冲刺，多地真金白银揽客

Core Insights - The upcoming "super holiday" combining National Day and Mid-Autumn Festival is expected to trigger a new wave of consumer spending, marking the longest holiday since the Spring Festival [1] Group 1: Consumer Spending Initiatives - Various cities are implementing substantial consumer incentives, such as movie subsidies in Beijing and themed activities in Shanghai to boost spending [2][3] - Beijing's initiatives include issuing consumption vouchers and collaborating with platforms like Maoyan for movie subsidies, while also providing significant discounts on automotive purchases [3] - Shanghai's promotional activities include a food guide and a jewelry purchasing event, alongside a series of night shows to attract consumers [4] Group 2: Travel and Tourism Trends - Travel interest is surging, with cross-regional travel expected to reach 2.36 billion trips during the holiday, averaging about 295 million trips per day, a 3.2% increase from last year [3][6] - Reports indicate a 45% year-on-year increase in cross-province travel orders, with significant growth in travel bookings across various platforms [5][6] - New consumer trends in travel include a focus on cultural experiences and events, with consumers increasingly seeking to combine travel with attending sports and entertainment events [6] Group 3: Overall Market Performance - The overall consumer market has shown signs of weakness in the latter half of the year, with retail sales growth slowing down to 3.4% in August [7] - The upcoming holiday is anticipated to provide a much-needed boost to the consumer market, leveraging the extended holiday and supportive policies to revitalize spending [7]