曾是中国最大的约会APP，如今却被年轻人遗忘，陌陌做错了什么？

Core Insights - Momo, once a leading dating app, is now losing popularity among younger users, with Soul and Qianshou becoming the preferred platforms for the new generation [1][12]. Group 1: Company Performance - Momo's parent company, Zhiyuan Group, reported a total revenue of 2.62 billion yuan in Q2, a year-on-year decrease of 2.6%, marking 22 consecutive quarters of revenue decline since Q4 2020 [3]. - The number of paying users on Momo plummeted from 7.2 million to 3.5 million year-on-year, indicating a significant loss of user engagement [3]. - Another dating app under Zhiyuan, Tantan, saw its monthly active users drop from 12.9 million to 10.2 million, with paying users reduced to 700,000, a 30% decline [3]. Group 2: User Demographics and Trends - Momo's user base has shifted significantly, with nearly 50% of its users being men aged 41 and above, while only 16% are under 24 [11][14]. - The platform's appeal has diminished for younger users, who report a poor social experience due to the prevalence of chatbots and marketing accounts [12][14]. - The original user base of Momo, which was primarily younger, has aged, leading to a demographic shift towards middle-aged users who are now more engaged with the platform [12][14]. Group 3: Market Position and Competition - Momo's initial success was driven by its location-based social features, which catered to the needs of young singles during the smartphone boom [5][7]. - However, the app's reliance on superficial criteria like appearance has become outdated, as younger users now prefer connecting over shared interests and emotional value [5][12]. - Competitors like Soul have capitalized on these changing preferences, attracting younger users away from Momo [12][14]. Group 4: Future Outlook - Momo may need to pivot its focus towards catering to middle-aged users, who have a higher willingness to pay and less complex social interaction needs [14]. - The changing demographic landscape presents both challenges and opportunities for Momo, as it adapts to the evolving social needs of its user base [14].